A viral Instagram video by Delhi influencer Shubhangi Anand has left the internet baffled. The video, which has amassed over 22 million views, showcases her using a green chilli as a DIY lip plumper. The unconventional beauty hack has sparked outrage, with many viewers questioning its safety and purpose.
The Viral Video: A Controversial Beauty Hack
In the now-viral Instagram video, Delhi-based beauty influencer Shubhangi Anand demonstrates an unconventional and shocking method for achieving plumper lips. She slices a green chilli in half and rubs its spicy interior directly on her lips, claiming it works as a natural lip plumper. Despite her visible discomfort during the process, she finishes the look with a lip tint and playfully asks her followers if they would give the hack a try.
The video has drawn significant attention, amassing over 22 million views. While some viewers expressed fascination, the majority have criticized it for promoting a potentially harmful practice. Critics argue that such methods can lead to irritation, allergic reactions, or even long-term skin damage, especially for sensitive skin.
This incident has ignited a broader discussion about the lengths influencers go to create unique content and the potential consequences of promoting unsafe beauty trends.
Public Reaction: Divided Opinions
The viral video showcasing the green chilli lip-plumping hack has sparked a flurry of reactions on social media, with opinions sharply divided.
Criticism and Concerns
Many users have criticized the hack as reckless and hazardous, expressing concern over its potential to cause skin irritation, burns, or long-term damage. Comments like “Inappropriate beauty standards and insane methods to achieve those standards!” and “Dumbest thing on the internet” highlight the backlash against promoting unsafe beauty practices. Some also pointed out the risk of hyperpigmentation when the skin is exposed to UV rays after such treatments, emphasizing the dangers of such stunts.
Humor and Disbelief
On the lighter side, a segment of viewers reacted with humor and disbelief, dismissing the hack as a desperate attempt to generate content. Remarks like “Anything for content” reflect the skepticism about the lengths influencers might go for views and engagement.
Curiosity and Fascination
Surprisingly, a few users expressed curiosity, wondering whether the hack truly works. While most comments discouraged trying it, some hinted at the allure of natural alternatives to cosmetic enhancements, albeit acknowledging the risks.
The Larger Debate
The video has fueled a broader debate on the role of influencers in promoting beauty trends. While some argue that such content encourages creativity, others emphasize the responsibility of influencers to prioritize safety and ethical practices, particularly given their influence over impressionable audiences.
This polarizing public reaction underscores the need for critical evaluation of beauty trends before adopting or promoting them.
Past Trends and Celebrity Confessions
This isn’t the first time a chilli-based lip hack has gone viral. A similar trend last year saw a blogger mixing chilli flakes with lip gloss for a plumping effect. Even Hollywood actress Blake Lively once confessed to using chilli peppers in her lip gloss during high school to achieve fuller lips.
The Debate: Are Such Hacks Worth the Risk?
While unique beauty hacks often gain attention, experts and critics emphasize the importance of safety. Using green chillies or similar irritants can cause skin damage, hyperpigmentation, and allergic reactions. Dermatologists generally advise against trying such unverified methods and suggest safer, dermatologically approved alternatives.
Conclusion: A Lesson for Content Creators
This viral incident highlights the thin line between creativity and recklessness in the pursuit of beauty content. While influencers aim to stand out, the safety and well-being of viewers should remain a priority. As Shubhangi Anand’s video continues to trend, it serves as a reminder to approach viral beauty hacks with caution and prioritize informed choices.
By Shehnaz Shaikh
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